If one channel more effectively drives upper funnel prospects, spend more then to fill your funnel and convert them through retargeting campaigns elsewhere. 101 Huntington Ave, Floor 7 Each social media network has its own pros and cons. And this includes uploading optimal image sizes in the platform. Your customers want to know what you stand for. Facebook Feed Ads Sizes. Boston, MA 02199. We’ve seen success in both prospecting and retargeting campaigns within this platform and even across platforms by capturing upper funnel LinkedIn prospects through Facebook or Instagram retargeting campaigns. With this platform continuing to grow at rapid rates, its current 800 million monthly active users surpass LinkedIn, Reddit, Snapchat, Twitter, and Pinterest. Instagram: Instagram is owned by Facebook and for this reason enjoys exposure to millions of users. I hope you’ll find a few nuggets you can use at your credit union. When it comes to prospecting campaigns, test shorter videos to more easily captivate these users and as you move them down the funnel, feel free to test longer and more comprehensive videos if needed in combination with a stronger call to action. Similar to Facebook and Instagram, Twitter offers horizontal video ads, but the square video ads tend to take up more ad real estate and perform better more often. Find out what words your customers use to describe your products. The upside of using Snap in addition to Facebook and Instagram is that most of its users—. YouTube: With custom channels and the capability to upload an unlimited number of clips, YouTube is a powerful marketing platform if you have engaging branded content, but don’t treat it as a push channel through which to funnel TV advertisements. Knowing you need to embrace social media is one thing; however, knowing how to embrace social media is a completely different animal. Recognize that there are different types of influencers who impact your customer’s decisions at different points in the marketing funnel. Be interested in his point of view and approach him in an authentic way. We understand you’re busy; you can’t spend all your time sweeping the Internet for information that’s bound to change again tomorrow. If you think you’re having trouble with your email outreach, this cheat sheet from HubSpot can help you dissect your emails and optimize each aspect of your … Facebook Ads Sizes: Cheat Sheet. In amongst the thousands of posts, updates and Stories vying for consumer attention each day, you need … These ads display in between a user’s friends’ stories and Snapchat curated content, which is sure to drive up your exposure. Social Media Marketing Cheat Sheet Author By. If you are limited on static images, there are a number of, While most of our efforts and budget focus primarily on Facebook and Instagram, we then often expand into Pinterest for many of our clients. Use your prospecting campaigns to generate curiosity and provide value to your audiences. As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of AKvertise, a social media advertising agency, does best. Stephanie Diamond is president of Digital Media Works, a firm offering e-commerce and branding assistance to businesses. You want to encourage them to bring others into the fold and engage with one another. Colin Delany. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Here, we’re sharing best practices and tips for improving your social media video marketing across seven major platforms. Videos on this platform can be horizontal, vertical, or square, so test out each size to see which performs best for your content and goals. Running 3-10 second full screen vertical video ads is a breeze using their platform. Next, you need to zero in on your niche and target your market. Download this cheat sheet today to optimize your video content strategy. As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of, 4 Easy Strategies for More Effective Holiday YouTube Ads, Beginner's Guide to Choosing the Right Video Hosting Platform, How to Create at-Home DIY Marketing Videos While Social Distancing, How to Optimize Network & Placement Targeting for YouTube Ads. Social Media Cheat Sheet For Right Image Sizes Visual contents are very powerful, eye-catching, and are the easiest to remember. Unlike other platforms, Pinterest video ads encourage you to use overlap text, so go for it, but keep it short. Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. Published June 22, 2020 Share it. You'll be on your way to blowing up on social media instead of feeling overwhelmed! We’ll also cover how to make sure each channel works with your overall marketing strategy—and result in a positive ROAS! Check the large, printable cheat sheet below for a very complete overview of all the major social media platforms, which comes courtesy of 360i. If you haven’t tested Snap, take what has been working well for you for a particular audience on Instagram and give it a run on Snap to see how other users engage with it there. Tumblr: Tumbler was developed to help users easily share multimedia. Users often view images on their smartphones, so make sure that your images are mobile ready. She is also the author of Content Marketing Strategies For Dummies. LinkedIn recommends that your brand awareness and website traffic, or consideration video content focuses on positioning yourself as a market expert or shares your mission and brand story, or customer success stories through brief interviews or case studies. Use this social media video marketing cheat sheet for better ads! For example, we want to retarget viewers of that video that viewed 75% and/or 95% of that video as they are indicators of interest, which makes it more likely for us to entice them to convert at a later time if they have not done so yet. From the subject line to the email footer, every section of your email contributes to its overall ability to convert. The number of outlets for social media marketing is staggering. He was formerly an SVP of Marketing at Visa Inc. and prior to that was the Global Head of Digital for PepsiCo Beverages. Establish clear objectives for your social media marketing efforts. Take this as my social media marketing cheat sheet. Look at the comments that are posted in influential blogs. Make sure you understand your customer base. Video is a powerful creative medium so use it to your advantage by introducing people to your brand and invite them through the customer journey using movement. Here’s a great example from Glad plastic wrap where they show how strong and spill-proof their product is: If your business is aimed at professional audiences, dive into LinkedIn Ads with your video content. Use multiple social media channels to make sure you have the potential to reach your customers from anywhere they congregate. Cross-platform software to maximize your online advertising. In the ad level, you can create simple yet effective videos using your static images and bringing them to life through the available features. Don’t make any assumptions about what the influencer can do for you. Social Media Marketing All-in-One For Dummies Cheat Sheet. If you have a clickable link associated with your video views campaign ads, add those landing page visitors as a custom retargeting audience as well. They use applications, resumes, groups, and events to help them advance their careers and find new leads. Email marketing is a key element of any campaign. Just enter your social media data and the formulas do the rest, highlighting any update that goes above and beyond your average. Social media tends to be really changeable in terms of dimensions, so we’ve decided to create a special cheat sheet with social image sizes in 2020. According to Twitter, “there is a 30% increase in unaided brand recall” when you do this! Here is a list of cheat sheets for the major social media sites. For Instagram Stories, the maximum duration is 15 seconds, unless you are using carousels, which then gives you up to 120 seconds of split video time, and the feed ad placement allows up to 60 seconds of video. One effective tactic we’ve seen for our clients is to test a video views campaign objective with prospective audiences. If you don’t show your product in the first 10 seconds of your video, users, especially upper funnel ones may not understand what you are offering and will continue scrolling past your ad. Always prioritize metrics with regard to sociographics and social action-related metrics over traffic demographics. Twitter: Evolving into a news, brand-marketing, and customer-service tool, Twitter is ideal for reaching out to influencers, handling customer service queries, and forging personal relationships with customers. Begin a dialogue with an influencer via email. If they engage on Facebook or other platform, so should you. While you may not be running ads on all of the above platforms due to your budget, audiences, and goals, if you are testing more than one, save yourself some time and use video content that has performed well on the channels that you are utilizing and test them on others. Make your customers brand advocates and partners in your business. Unless you target the right influencers, you will have a difficult time spreading your marketing messages. (Source: 360i . Give them the opportunity to impact not just marketing but also product development, customer service, and innovations. One of the best features that TikTok has to offer advertisers is that you can use their Video Creation Kit and utilize their library of over 300 choices for free background music. Download for Free. In the ad level, you can create simple yet effective videos using your static images and bringing them to life through the available features. Because it is a visual platform, always use striking visuals to lead your customer to your content. The other ad platforms don’t offer that at this time, so leverage free sounds to complement your video content in order to captivate users, draw them into your funnel, and either retarget them within the app or capture them across your other platforms depending on performance. Lastly, don’t forget to add captions on your LinkedIn video ads, as they are muted by default. Jan 23, 2018 - If you want to use social media to grow your business, but are a little stumped with what to do and when, this social media cheat sheet is for you! Use it to display creative content that Tumblr users are looking for. When planning outreach programs, recognize that the “A” list influencers may not be as helpful as some of the other influencers. If you say contradictory things, they will become confused and go elsewhere. Mar 06,2019 Social Media ZGM Technology. In this guide, we’re going to cover our go-to tips for social media video marketing across seven major platforms: Here, we’re sharing best practices and tips for improving your social media video marketing across seven major platforms. Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective. An endless number of sites are eager to provide your customers with the content you haven’t supplied. However, as we have mentioned before, not every social media channel will give you the same results. The Social Media Monitoring Cheat Sheet This blog post has it all: bargains, anger, jealousy, love, swearing and even some sexual language. Facebook Carousel Ads - Facebook Stories Ads . Title: Social media marketing cheat sheets, Author: Jermyn Shannon-El, Name: Social media marketing cheat sheets, Length: 11 pages, Page: 1, Published: 2014-01-09 . If you decide to test lower-funnel campaigns for driving conversions, these pose an excellent opportunity to show a brief demonstration of your product or service, show teasers of your webinar or upcoming event. Don’t take it for granted that high numbers indicate success. Find all the ad specs you need to create the best Facebook ads. Social media marketing (SMM) campaigns need to be nurtured to be successful. We use the videos to quickly introduce new users to the brand, tell a story, make it relatable to that particular audience, and entice them to learn more about the products or services we are offering. He is a leading voice in social media marketing. Marketing directly to influencers — rather than consumers — through social media requires that you put together a whole new game plan. To ensure maximum results from these 100 post ideas, I want to share a few social media marketing tips. It can be tough to keep track of it all. Don’t experiment for the sake of experimenting. 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